ASSOCIATION OF REGISTERED NURSES OF MANITOBA CALLED ON THE GOVERNMENT TO PROMOTE A PROFESSIONAL NURSING IMAGE AND DIVERSITY IN THEIR RECRUITMENT CAMPAIGN

Media Release – March 29, 2019

The Association of Registered Nurses of Manitoba (the Association) called on the Manitoba Government to replace their recent nursing recruitment campaign with one that promotes a realistic and professional image of our diverse nursing workforce and to partner with the Association to ensure all future campaigns accurately depict the nursing profession. 
 
“This campaign did nothing to promote a positive or representative image of our profession. The whole series shows a lack of recognition of nursing’s diversity related to age, gender and practice settings,” said Mary Smith, executive director for the Association. “The Manitoba government’s social media recruitment posts are in no way representative of our diverse, highly educated and skilled nursing professionals. In 2019, we certainly would have expected a more inclusive and socially aware depiction of nurses.” 

We strongly encourage our government to consult with nurses in the development and evaluation of advertising materials to appropriately showcase the nursing profession and demonstrate an understanding of the need to attract nurses that are representative of the populations we serve. The Association is well positioned to work with the government to portray the professional image of nursing, which will serve the intended purpose of promoting job opportunities to nurses. 

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The Association of Registered Nurses of Manitoba is the professional voice of registered nurses in Manitoba. We support and promote excellence in nursing education, research, leadership and policy by advocating for registered nurses and the health of people living in Manitoba. 

For more information, please contact:

Lisa McFarland
Communications Coordinator
Association of Registered Nurses of Manitoba
lmcfarland@arnm.ca
204-992-1522