Our Brand

The Collaborative Voice


Our logo was created based on the strong proclamation that the Association is an advocate and “the voice” of registered nurses in Manitoba. The Association’s role is to speak for registered nurses across the province, uniting ideas, actions and innovations.

The logo depicts overlapping speech bubbles to show the voices are connecting and collaborative. Each one is speaking to the next, and the final one is speaking for all, as one collective voice. The bubbles represent the three types of membership – active practising nurses, non-practising nurses and students and while the fourth bubble represents the collective voice, it can also represent another important contributor – the public.

The speech bubbles create an encompassing circle, strong unit and support system. The modern look and colours give the feeling of a contemporary, bold organization that is approachable and inviting.